Turning the setting buttons allows you to set the alarm, after which the hands will return the clock to the current time. An alarm-setting button on the front works similarly to the time setting button - when held down momentarily, the clock hands jump to your set alarm time. This takes some getting used to, but is super cool once you've got the hang of it.Ī speaker knob on the back sets the alarm music's volume, so nothing complicated there. HOW DID IT KNOW?! (No, for real though, how did it know the right time?) Unlike many other analog alarm clock designs in which you pull out a knob and slowly rotate it to set the hands, the hands on the Oneclock are motorized and begin zipping around the clock face - you turn the knob to slow them and then set the knob back to its center detent to complete time setting. Doing so is kind of a mindfuck: I held down one button as instructed and the clock set itself to the correct time - the hands simply jumped. It ships with an attached USB-C cable (which, in the future, will allow you to download new music to the clock) and a wall plug, and has three rotary controls (two on the back, one on the front), some of which have push-pull functionality.īecause of the multi-functionality of of these controls, you really need to scan the QR code on the inside of the box and watch the instructional video in order to properly set the clock. Other than that quibble, the build quality seems great - powder-coated aluminum plates, knurled knobs, a glass cover over the analog clock, and bright, plastic clock hands that recall classic midcentury designs. It's a handsome, Braun-looking object, though if I'm being nitpicky - and I'm going to be nitpicky, because I'm in a mood right now - I'd say that Oneclock needs to be more careful about the oak panel: It's fine to have someone use a hole saw to cut these things out by hand, but then you have to sand the edges down, or you risk shipping a product that looks like a high school Arduino experiment. The dial on the clock is the same in all three versions (black), whilst the front of the clock is cut from a piece of oak. The OneClock comes in three colors (white, black or red) - the black one showed up at my door. (I haven't touched one since some kid roped me into a session at Berklee in which they needed a dude to hold down the low-end during "Chameleon," but that's a story for another day.) TL DR - I decided this was the alarm clock for me. Then, I saw that OneClock's music was composed by Grammy Award-winning multi-instrumentalist Jon Natchez. It's called the OneClock - God only knows why there would be multiple - and it's described by its designers (or overworked copywriter) as "a minimalist analog timepiece with waking music based in science, designed for a disconnected bedroom." Now, I don't have time for science and my bedroom is most definitely not disconnected - I'm pretty sure that if the Mossad wanted to know everything that goes on in here they could simply flip a switch and download it all, given all the electronics present in my apartment - but again, I love the idea, the philosophy of analog. Something Dieter Rams drew up on a piece of graph paper while sitting on a marble toilet during the Cold War. Now, I haven't used an alarm clock since high school - my phone is simply much too convenient, and portable - but I love the idea of one: Something analog and well designed that gently awakens me from a deep, editorially-induced slumber, but tastefully, and without the brash ZINGGGGGGGGG that's invariably part of the Foley in films from the 1940s. One slightly left-of-center pitch I did receive recently, however, made me pause - it was for an alarm clock. I mean, I get that some CRM is mechanically and automatically attaching my name to an email, and no sane publicist is actively thinking that I, the "watch guy," am simply desperate to review a new vacuum cleaner, dog collar or spermicidal gel, but sadly, I made up exactly zero percent of those scenarios. You'd be surprised how much junk email you get as an editor in the form of pitches from PR agencies that aren't remotely relevant to your vertical.
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